Want Coverage? We've Got Tips For You

Patch has been a part of Clarendon for six months now. Judging by the huge number of visitors we are getting, we've become a part of the community.

But as we've grown, so have the demands on our time. There's a lot going on in Clarendon, Courthouse and Rosslyn (not to mention the rest of Arlington), and that is why we need the community's help in making sure we can cover it all. Or at least most of it.

We are hearing from you on a daily basis about events and stories. Here are some tips to have a shot at your news or event getting on the site.

1. Post it! If you are organizing an event - say a fundraiser or school fair - you can add it to our events calendar yourself. If you have a Patch login, you can go here: http://clarendon.patch.com/events/new. Our website will talk you through what you need to add. Could not be easier.

The same goes for our announcements page. Want to tell the community big news about your company getting an award or scout troop earning an honor? Go here and create an announcement.

2. But can't Patch come and cover it like a news event? Often, we can. But we have a limited staff and there is a lot going on. If you want event coverage or have a story idea you would like to pitch, here is what to do:

Send an email to Clarendon editor Lauren Sausser (lauren.sausser@patch.com) with the basics of what you are trying to say: What's the story? When is it? Is the event to benefit the community? Who will be there? What does it cost? Why is this news?

Ideally, we'd love for you to let us know about your event about two weeks ahead of time. Don't forget to include contact info so we can get back to you if we want more information.

3. You can be a reporter, too! Let's say we didn't make it to your event. You can still send us enough info so we can post it on the site.

Here's what to do. Send Patch (lauren.sausser@patch.com) a recap of the event. Remember the 5Ws of reporting - Who, What, Where, When and Why.

Time is of the essence here. Try to send us something within 24 hours. In online journalism, any later than that is "old" news.

Don't worry if you are not a pro writer. We are, that's why we will likely tweak your submission to match our Patch and AP style.

Sorry, we can't pay you for your contribution. But we appreciate it, and we're sure the community will too.

4. Think visually. Sending us something? Snap a couple of photos, too, and attach them to your email in .jpg format. We will give you a photo credit.

The best photos are clear and have action. Posed group photos usually don't reproduce well; candids of a group doing something (walking dogs, accepting awards, dancing, etc.) are far more interesting.

5. A few words about news judgment. If you don't see us at an event you suggested or you don't see your news submission on the site, it is not because we don't like you. Seriously, we just have to use news judgment. We can't make it to every 5K and we can't print every publicity piece. We have to make the call on what is going to have the most widespread appeal or whether something is Arlington-centric enough. Please don't take it personally.